Managing Technological Innovation and Entrepreneurship


IEORE4998 Managing Technological Innovation and Entrepreneurship

3 pts. Lect: 3. This is a required course for undergraduate students majoring in OR:EMS. Managing Technological Innovation offers a principles-based approach to identifying, analyzing, and attacking high-growth markets. Students will learn to examine and analyze novel business problems in nascent industries with billion dollar potential. Lectures will focus on rational market analysis, separating signal from noise, executing sound decision-making processes in the startup context, and venture market psychology. The class will be a mix of case studies, lectures, guest speakers from the startup community, and in-class discussions. Grading will be based on class participation, case analyses, and longer group papers. Student will be expected to contribute thoughtful, well-reasoned, and clearly elucidated comments to discussions. In return for your attention and effort, you will have the chance to discuss real-world business problems with some of New York's most successful technology entrepreneurs and investors. Past guests have included founders and investors from AppNexus, Codecademy, BankSimple, Betterment, GroupMe, MongoDb, Razorfish, Union Square Ventures, IA Ventures, Andreessen Horowitz, and Founder Collective. This class is taught by two working professionals, and we expect the same quality of effort and attention to detail from our students as we would from anyone who works with us. There are no formal prerequisites, but knowledge and interest in the startup world, some knowledge about how small businesses are run, and the ability to write and communicate clearly will be important to do well.